Football: David Beckham opens Adidas Sport Performance Store
David Beckham, one of the world's most popular football players, yesterday opened adidas' first London Sport Performance Centre on Oxford Street, one of the city's busiest shopping streets. The store, which features over 1,200 square meters on three floors, offers customers the complete adidas Sport Performance range. The new store comes in a revolutionary new design that is inspired by sports and breaks with the rules of common retail knowledge. The new adidas store is divided into three areas: preparation, competition and recuperation. These three areas reflect the cycle every athlete goes through doing sports. "Our adidas Sport Performance Centres are an important communication platform f

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Football: David Beckham opens Adidas Sport Performance Store

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