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Men also sensetive to full lean, muscular media pictures
In the Journal of Social and Clinical Psychology, February 2004 a study of 158 male college students found that those men who watched TV ads with lean, muscular and shirtless young men showed more body dissatisfaction and depression when compared with their others who watched "neutral" commercials.
Maybe this is an excellent start for television networks to start doing research if Hercules and even maybe Xena should be replaced with reruns of Jake and the Fatman or why the older star trek series were/are doing better than the new series?
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